Lift an object from the ground. You will raise the object but with physical force that resists gravity.
You can raise your hand or a glass of wine for a toast, but it is only a change of location.
If your boss decides to pay you more, it is a raise.
Rise is also used with elevation. The mountains rise out of the sea. The rise of steps or the angle of a rise.
If you had a 12 foot rise for every 12 feet, it it would be a 45 degree angle.